It’s a common notion that web design is a form of art. Well, in one sense it is, but it has a lot of elements other than mere attractive looks, vibrant color schemes and pretty graphics. However web design in the true sense is much more than pretty looks. It’s art, technology and business logic all blended together. Web design entails putting together a perfect site structure, usability features, functionality and lots more.
Here are some of the elements that make business websites work efficiently and look awesome!
Structure is important
The most important part of a website is it’s structure. The structure is decided after defining the business logic. You will need to clearly understand which page comes after which one. Once a customer lands on your home page, or one of your product pages, your website structure must automatically lead him to the next option which is to either buy or request a quote etc.
Another point to be considered is to use the right platform for development. Whether you use HTML, CSS and scripts or you use ready Content Management Systems, defining the structure of your site is very important.
Usability is crucial
What good is a website if a customer cannot easily navigate through it? A customer should be able to easily browse your website, find what he is looking for and interact with your business if necessary. If he cannot find what he wants within the first few seconds, he will definitely leave your site in frustration and go straight to your competitor’s site!
Readability is important
Reading the text on your website should not be a difficult task. Make sure that you select a font that is easily readable and a background color that does not make the content unreadable. For example, black text on a white background is perfect. This is not to limit your creativity, it is just to say that use careful contrasts so that the text is readable to an average eye.
Functionality is the key
Your website should be easy to interact with. No complicated navigations and no lengthy forms or memberships. Keeping things short and simple will attract more customers. Well, once you have provided certain functionality, make sure that it works flawlessly. For example, if there is a place for customers to comment on your blogs or review your products, make sure that the feature works perfectly. If it does not, your customer is less likely to return to your website.